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The BMW Experience

After charging out of the gate with a blazing 9-under 62, 33-year old Aussie Marc Leishman completed a wire-to-wire win at the BMW Championship at Conway Farms Golf Club in Lake Forest, Illinois. The other 69 players, including some of the world’s finest golfers, just couldn’t shake the confidence of Leishman, and he eventually won by five strokes over Justin Rose and Rickie Fowler. This golfing event was also the perfect occasion to honor local Latino leaders as part of the Hispanic Heritage Month celebration. BMW hosted and invited Latino leaders to enjoy an afternoon out for the BMW Championship as a very special recognition for all their hard work in the Latino community. The BMW Championship is the third of four events in the FedEx Cup playoffs which will eventually award $10 million to the winner.



Leishman’s easy victory had to be something of an upset considering the high caliber of competition. There was Dustin Johnson, the world’s top ranked golfer and 2016 BMW champion, Jordan Spieth, 2017 Open Championship winner, Jason Day BMW winner in 2015 also at Conway Farms, 2017 US Open Winner Brooks Koepka, and 2017 Masters champ Sergio Garcia. The easy-going Australian was obviously not intimidated as he set a new BMW Championship record with 23-under par, besting Tiger Woods’ 22-under from 2007.

For those seeking a break from the high drama of the championship golf, spectators had an assortment of activities to keep them entertained throughout the weekend. The BMW Experience featured the BMW Fan Challenge where attendees hit five golf balls at targets and accumulated points in hopes of winning a trip to the 2018 BMW Championship. There was also the BMW X3 Hole-In-One Competition where visitors tried for that elusive ace and the keys to an all-new BMW X3. In a top-secret, “no cell phones allowed” closed room, patrons were allowed a first peak at a BMW i8 Roadster. And there was the ever popular Biergarten where sports fans and their families could relax outside and enjoy traditional German delicacies while watching the action on a large video screen.


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